What Is An Example Of A Marketing Concept. But not all businesses approach the need to market their goods. Product concept customers want features.
The world we live in today is facing many challenges like global warming causing glaciers to melt and increase the sea level. Example of Marketing concept Lets take an example of 2 eternal rivals Pepsi and Coke Both of these companies have similar products. A marketing concept is a philosophy that encourages companies to develop products based on the markets needs and preferences.
The marketing concept proposes that the success of the firm depends on the marketing efforts of the company and in delivering a better value proposition as compared to its competitors in its own target market.
Philip Kotler defines it as the societal marketing concept holds that the organizations task is to determine the needs wants and interests of target markets and to deliver the desired satisfactions more effectively and efficiently than competitors in a way that preserves. The world we live in today is facing many challenges like global warming causing glaciers to melt and increase the sea level. The marketing concept proposes that the success of the firm depends on the marketing efforts of the company and in delivering a better value proposition as compared to its competitors in its own target market. Samsung is also a great example of ways of applying the societal marketing concept.
