Marketing Concept Meaning And Features. Consumer is the focal point in the modern concept of marketing. The objective of marketing is not the maximisation of profitable sales volume but profits through the satisfaction of.
Relationship marketing entails forging long-term relationships with customers which can lead to repeat sales reduced costs and stable relationships. The marketing concept is a consumer orientation backed by integrated marketing aimed at generating customer satisfaction as the key to satisfying organisational goals. Marketers can direct their product to other businesses B2B marketing or directly to consumers B2C marketing.
Customer and the company.
The marketing concept involves identifying consumer needs and wants and then producing products which can be goods services or ideas that will satisfy them while making a profit. Chapter 2 Marketing Concepts Features of Marketing Concept 1. Features of Integrated Marketing Concept. Place Area and demand concept with a short video on marketing.
