Marketing Concept Marketing Orientation. A market orientated organisation endeavours to understand customer needs and wants then implements marketing strategy based on their market research. A concept is an orientation or a philosophy.
The successful market oriented company discovers and meets the desires. Marketing is one of the most misunderstood concepts in management. Market orientation is a business philosophy where the focus is on identifying customer needs or wants and meeting them.
Societal Marketing Concept The societal marketing concept leads to a company orientation which believes in giving back to the society what it had received from the society.
Market orientation is a marketing approach wherein the processes of product development and creation are focused on satisfying the needs of consumers. Sometimes the exchange is very one-sided with one party exercising most of the power and the other only in a position to react. All schools market to some extent but very few are market oriented. Here the marketing strategy.
