Marketing Concept Of Kfc. A consumer can buy dishes from the basic menu and go for add-ons Optional pricing and there are combo offers which comprise a mix of items. KFC believes in customers satisfaction and regularly conducts market research to gather information.
LO 1 LO 2 1 1. This focus on marketing helps in creating brand awareness and customer satisfaction. Other Countries like Canada Latin America.
Introducing the concept of marketing and their current trends and future trends.
KFC breaks its business into different geographical segments like. Brands chief operating officer David Gibbs described it. 30 KFC Marketing Mix 7Ps Marketing mix strategy is choosing and implementing the best course of action to meet the organization goal and gain competitive edge. The company opened 372 new restaurants in 46 countries during the quarter bringing its global footprint to 22886 locations 4062 in the US with 6 percent net new unit growth.
