Marketing Concept Focuses On The Internal Potentials Of The Company. With internal marketing the marketer is really extending and developing the foundations of marketing such as the marketing concept the exchange process and customer satisfaction to internal customers. The Marketing Concept is preoccupied with the idea of satisfying the needs of the customer by means of the product as a solution to the customers problem needs.
SEVERAL DISTINCT TRADITIONAL APPROACHES Production concept focuses on the internal potentials of the company and not based on the desires and needs of the market. A company adopting the marketing concept has three distinguishing features- 1 It has market or customer-oriented approach in business planning 2 Corporate goals are given top priority and 3 It has a systems approach in planning organising controlling and coordinating its entire business as one system to achieve the overall corporate objectives. The Marketing Concept represents the major change in todays company orientation that provides the foundation to.
When a company has a market orientation approach it focuses on designing and selling goods and services that satisfy customer needs in order to be profitable.
Which of the following statements is true of the marketing concept. Sales concept refers to the idea that people will buy more goods and services through personal selling and advertising done aggressively to push them in the market. Which of the following statements is true of the marketing concept. These companies first manufacture a product and then focus on its selling.
