Marketing Concept Notes. THE MARKETING CONCEPTo Emerged in mid 1950so Product-centered make-and-sell philosophy shifted to a customer-centered sense-and-respond philosophyo Job to find the right product for the right customero Key to achieve organizational goals is by being more effective than the competitors in creating delivering and communicating with the customers. Concept notes as its name suggests is a brief summary that discusses the ideas regarding a project being proposed and the objectives that it is aiming to achieve.
Marketing Planning and Control. Analyzing their needs and making such decisions that satisfy those needs in a better way than competitors. This concept was based on the assumption that customers are primarily interested in products which are accessible and affordable.
The concepts of need drive want and demands are important in marketing.
The marketing concept is also known as the pull strategy meaning businesses are so powerful customers will always return and buy more. Needs are the state of self-deprivation in an individual. Therefore market research is an ongoing process. Marketing Management Notes.
