Marketing Concept Ppt. The Marketing Concept - The Marketing Concept The marketing concept is the idea that a business should strive to satisfy customers needs and wants while generating a profit for the firm. PowerPoint PPT presentation free to view.
Is is a social process by which individuals and groups obtain what they need and wants through creating offering and freely exchanging products and services of value with others-Philip Kotler. Their creative design and easy-to-edit graphic resources will help you get your message across. Management totally focuses on customers needs wants tastes and preferences and the product is made based on customers choice.
Management totally focuses on customers needs wants tastes and preferences and the product is made based on customers choice.
2 A market oriented. Companies that are following the marketing concept requires to bare less risk and uncertaintyInstead of making an assumption The marketing concept finds out what really the consumer requires and acts accordingly to them. SECTION 21 The Marketing Concept The Marketing Mix Product strategies include what product to make how to package it what brand name to use and what image to project. THE MARKETING CONCEPT 1950- THE SOCIAL MARKETING CONCEPT 1980- TILL DATE.
