Marketing Concept History. It is hard for many to believe but when compared to economics production and operations accounting and other business areas marketing is a relatively young discipline having emerged in the early 1900s. Societal marketing started in the 60s and 70s but it became the most important marketing concept in the 21st century once global warming secured its place at the table and forced companies to.
According to the Digital Marketing Institute Digital Marketing is the use of digital channels to promote or market products and services to targeted consumers and businesses People are consuming digital content on a daily basis. On a related point Dixon argues that The Oxford English Dictionary traces the use of this term marketing to the sixteenth century. Evolution of Marketing Concept.
The concept of marketing that we now see has more to do with developments during the industrial revolution of the 18th and 19th centuries.
The marketing concept is not aphilanthropic philosophy it should benefitthe organization as well as customers This concept is a customer centric senseand respond Customer satisfaction is the major focusof the marketing concept. It provides a context and perspective for contemporary marketing practices and ideas. On a related point Dixon argues that The Oxford English Dictionary traces the use of this term marketing to the sixteenth century. According to the Digital Marketing Institute Digital Marketing is the use of digital channels to promote or market products and services to targeted consumers and businesses People are consuming digital content on a daily basis.
