Marketing Concept In Marketing Management. Mainly marketing concepts denote the philosophies a business uses to define and accomplish the needs of its customers serving both. Customer and the company.
Mainly marketing concepts denote the philosophies a business uses to define and accomplish the needs of its customers serving both. 5 The concept reviews the process used to determine what products or services may be of interest to customers. COCEPT OF MARKETING 1 The exchange orientation.
Marketing management is the art and science of choosing target markets and getting keeping and growing customers through creating delivering and communicating superior customer value Kotler and Keller 2008.
Marketing management is the process of decision making planning and controlling the marketing aspects of a company in terms of the marketing concept somewhere within the marketing system. The purpose is to create a situation that benefits both parties. Marketing concepts or marketing management philosophies refer to the philosophies utilized by the businesses to direct their marketing efforts. The marketing concept is the philosophy that firms should analyze the needs of their customers and then make decisions to satisfy those needs better than the competition.
