Marketing Concept Relationship To Marketing Myopia. Also recall that promotion is used to reach those target markets. Marketing Myopia Marketing Myopia is a term used in marketing as well as the title of a marketing paper written by Theodore Levitt.
Marketing myopia involves the company being narrow-minded in its approach to marketing. Reference at least one journal article from school library. Which only focuses on certain attributes of the product or service while completely ignoring the long terms goals such as.
While marketing one puts great efforts in creating best products that will appeal the interests of the customers and to the broad spectrum of the customer needs.
3 Marketing Concept and its Relationship to Marketing Myopia The major reason why companies suffer from marketing myopia is due to the vast unpredictability of the future market trends. In this essay define the marketing concept and summarize its relationship. Which only focuses on certain attributes of the product or service while completely ignoring the long terms goals such as product quality customers need demand and satisfaction. Marketing Myopia was first coined by Theodore Levitt editor of the journal Harvard Business Review and it refers to the often myopic view that a business might get where it looks at the businesss own goals rather then focusing on the needs and wants of the customers.
