Marketing Concept Era. The marketing concept era was composed of an orientation on customers service and profit. The marketing concept is the use of marketing data to focus on the needs and wants of customers in order to develop marketing strategies that not only satisfy the needs of the customers but also the accomplish the goals of the organization.
Thus marketing concept is the way of life in which all the resources of an organisation are mobilized to create stimulate and satisfy the consumer at a profit. Characteristics of the marketing orientation. Share this Share on Facebook Tweet on Twitter Plus on Google Prev Question.
The activity set of institutions and processes for creating capturing communicating delivering and exchanging offerings that have value for customers clients partners and society at large.
The marketing concept era was composed of an orientation on customers service and profit. Thorough understanding of the customers needs wants and behaviors should be the focal point of all marketing decisions. Marketing Company Era 1960s-1990s. Marketing concept as a business philosophy is traced from its origins as a business belief where efficient production was the emphasis to the current belief w hich emphasizes customer needs as a.
