Marketing Concept Selling Concept. The marketing concept is a process when a company plans and implements to maximize profit by increasing sales satisfying customers needs and beating competitors. It relies on four elements ie.
Target market integrated marketing customer needs and profitability. The production concept is one of the oldest concepts of marketing and deals with the product component of the business particularly product quality efficiency and costs. The selling concept is based on the premise that the customers wont buy goodsservices of your brand unless you perform sales and promotional activities at a large scale.
The Selling Concept proposes that customers be individual or organizations will not buy enough of the organizations products unless they are persuaded to do so through selling effort.
Proper understanding of difference among these competitive concepts helps practiceners to decide which of these concepts can be practically applied. Perbedaan selling concept dan marketing concept dilihat dari aspek asumsi. Concept selling refers to raising awareness of the benefits or USPs Unique Selling Points of a companys products and services after understanding the requirements of the target customers. The Societal Marketing Concept This concept holds that the organizations task is to determine the needs wants and interests of target markets and to deliver the desired satisfactions more effectively and efficiently than competitors this is the original Marketing Concept.
