Marketing Concepts Applied To Retailing. The Four Ps of Marketing in the Concept of Retailing The functions of retailing and retail marketing are based on the four Ps. It recently occurred to me that a lot of the sales techniques I find most effective link back to concepts I learned while studying marketing.

It puts customers in the middle of the marketing process finding out customers needs and wants then satisfying those needs better than the competitors. Understanding and embracing the era of customer focus Marketing experts look across history in terms of eras. These are the basic foundations of any retail business and you may hear them referred to as the marketing mix.
The societal marketing concept is based on three interlinked aspects.
The societal marketing concept is based on three interlinked aspects. It recently occurred to me that a lot of the sales techniques I find most effective link back to concepts I learned while studying marketing. According to The Principles of Marketing 15th EditionRetailing accounts for more than 46 trillion of sales to final consumers. Example of Marketing concept Lets take an example of 2 eternal rivals Pepsi and Coke Both of these companies have similar products.