Marketing Concepts Notes Pdf. Marketing concept Customer Buys product that best satisfies needs and wants Goal Determine needs and wants of target markets Deliver the desired satisfaction more effectively and efficiently than competitors Risk Short term focus wrt. 12 Introduction Marketing is so basic that it cannot be considered as separate function.
Consumers favor products that offer the most quality performance and innovative features. Download Marketing Management PDF notes books syllabus for BBA BCOM 2021. Marketing is the activity set of institutions and processes for creating communicating delivering and.
What is Marketing.
However even so the ones Kotler revealed still play a considerable role in our day to day work. Marketing has its imprint on them all depending on the product and the contextexperience the imprint may be visible or subtle. Marketing concept Customer Buys product that best satisfies needs and wants Goal Determine needs and wants of target markets Deliver the desired satisfaction more effectively and efficiently than competitors Risk Short term focus wrt. We provide complete marketing management notes.
