Marketing Concepts Of Customers. The marketing concept is the philosophy that firms should analyze the needs of their customers and then make decisions to satisfy those needs better than the competition. Today most firms have adopted the marketing concept but this has not always been the case.

The marketing concept is customer-oriented. The marketing concept is the philosophy that firms should analyze the needs of their customers and then make decisions to satisfy those needs better than the competition. Customer is an individual group of individuals or an organization who receive or may receive goods services products or ideas from another individual or a company in return of value which can be money or anything of equivalent value.
But marketing efforts of different firms may be guided by different philosophies or concepts.
Customer loyalty is the practice of finding attracting and retaining your customers who regularly purchase from you. Ad Search For Relevant Info Results. Get Results from 6 Engines. In this case the profits result from customer.