Marketing Concept Vs Product Concept. Many frauds have been well marketed with no real product. Defining a valuable concept for a product and using this in as a guiding principle of.
Where developing a product can be a highly technical task steeped in details customers may only think of your product in terms of a concept that can be described in a few words. Product concept is one of the orientation strategies marketing strategies towards market which a company can follow. The product concept can only be applicable to mass production for low value products like pens but the marketing concept is applicable for all products.
Selling concept focuses on the buyer and promotes the product in a way that suits the customers needs.
Defining a valuable concept for a product and using this in as a guiding principle of. Product concept customers want features The product concept focuses more on the customers rather than society. Marketing cannot be done without either of them and yet their focus differs. MARKETING BASICS The product concept proposes that consumers will prefer products that have better quality performance and features as opposed to a normal product.
