Marketing Concept Vs Societal Marketing Concept. Societal marketing should be treated as a long-term strategy and commitment more about this in a minute. Traditional marketing and societal marketing diverge from each other in the scope of their marketing message.
The idea of the societal marketing concept is that the businesses should satisfy the needs and wants of customers but this target should be aligned with the long term interest of society. Societal Marketing is very important to society the environment and businesses. The societal marketing concept was an offshoot of the marketing concept wherein an organization believes in giving back to the society by producing better products targeted towards society welfare.
This concept puts peoples prosperity above everything else.
The societal marketing concept helps to maximize profits for the organization and creates a long-term relationship with customers. To start with they are completely different in terms of their nature. Proper understanding of difference among these competitive concepts helps practiceners to decide which of these concepts can be practically applied. This concept was developed to tackle the consumerism and profit only the motive of business.
