Marketing Concepts Edinburgh. Recommended readings support independent learning and allow for further. Our MSc in Digital Marketing enables you to transition to a digital marketing career by combining an accelerated introduction to marketing with a detailed consideration of digital marketing concepts and techniques.
Ad We help companies hire the best talent from mid-level to C-suite across all things digital. Key marketing concepts are presented in lectures examples illustrate how these have been applied in practice and these ideas are further critiqued as far as time allows through class discussion drawing in directed reading analysis and own managerial experience. Contents viii Edinburgh Business School Marketing Communications 82 Brand Characteristics 83 83 Benefits of Branding 87 84 Brand Portfolios.
Part-time students register for 2 courses per semester and progress to the.
Please get in touch. On the programme you will be tasked with considering the use and application of management science techniques in a variety of marketing and business contexts through participation in courses in marketing management marketing decision analysis business statistics and forecasting marketing research methods and more advanced applications in credit risk management problem solving and. Marketing Concepts 2 Commercial Street Edinburgh EH6 6JA enquiriesmarketingconceptscouk 44 0131 467 8700. Build your skills and get hands-on experience with General Assemblys Digital Marketing.
