Marketing Concept Uses. The Marketing Concept which is not to be confused with the overall topic of Marketing Concepts is the first approach which can actually fulfill the needs of a marketing strategy. Customer and the company.
However the value proposition presented by both is. The marketing concept proposes that the success of the firm depends on the marketing efforts of the company and in delivering a better value proposition as compared to its competitors in its own target market. The marketing concept does not target to maximize profitable sales volumes but to generate profits through.
Today most firms have adopted the marketing concept but this has not always been the case.
The purpose of the societal marketing concept is also to satisfy the needs and requirements of customers before making any profit. In economics the term market is used to refer to the aggregate demand for commodity and the conditions and forces which determine prices. 22 The marketing concept The marketing concept is a philosophy which states that the key to achieving goals is to determine the needs of the target customers and to satisfy those needs more efficiently and effectively than competitors. Therefore market research is an ongoing process.
