Marketing Concept Vs Marketing Strategy. Your marketing strategy is what you need to achieve with your marketing efforts and its shaped by and should reflect your business goals. A right marketing strategy is very important for a company.

A right marketing strategy is very important for a company. Strategic marketing involves a set of integrated activities that align with your business strategy. In essence the day to day activities of marketing fall under Marketing management.
Strategic marketing involves a set of integrated activities that align with your business strategy.
A marketing strategy refers to a businesss overall game plan for reaching prospective consumers and turning them into customers of their products or services. According to The Content Marketing Institute content marketing is a strategic marketing approach focused on creating and distributing valuable relevant and consistent content to attract and retain a clearly defined audience and ultimately to drive profitable customer action. Your strategic marketing plan must evolve with your companys expansion and diversification plans. Get Results from 6 Engines at Once.