Marketing Concept Yourarticlelibrary. Marketing in the modem context goes beyond its immediate role as a process through which exchange of goods and services takes place and is viewed as an integral part of the total socioeconomic system which provides the framework within which activities take place. Marketing is a science as well as an art.
In this article we will discuss about- 1. It can be define as a marketing concept that consider business as a whole not entity having various different parts as per the holistic concept the business is made up of various different parts the departments have come together protect the positive and united image in the minds of customer this concept involves to ensure that the customer will buy their product rather than of competitor. Therefore note that there bare a number of core concepts of marketing among them being.
The objective of marketing is not the maximisation of profitable sales volume but profits through the satisfaction of.
In its fullest sense the marketing concept is a philosophy of business which states that consumers want satisfaction is the economic and social justification of a firms existence. The marketing concept holds that the key to achieving its organisational goals consist of the company being more effective than competitors in creating delivering and communicating customer value to its chosen target markets in order to satisfy the customers at a profit. Marketing mix is one of the most effective strategies which is necessary for every organisation. Marketing is goal oriented and the goal being profit maximization through satisfaction of human needs.
