Basic Marketing Concepts Quizlet. Understanding the Marketing Mix and the 4 Ps of Marketing For all its complexity at its core marketing revolves around four things. Product price promotion and place.
Tactics and channels change but these are the concepts everything else revolves around and. Learn vocabulary terms and more with flashcards games and other study tools. This management orientation says that if you build a quality product and set a reasonable price very little marketing effort is needed to sell it.
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The marketing concept holds that achieving organisational goals depends on knowing the needs and wants of target markets and delivering the desired satisfaction better than competitors do. Learn marketing basics with free interactive flashcards. 15 Learning Objective 1. Kotler and Armstrong 2010.
