Marketing Concept Product Definition. It can be physical or in virtual or cyber form. In marketing a product is anything that can be offered to a market that might satisfy a want or need.

Product concept is a mandatory concept in order to give the best possible product to the customer as per the demand and expectation. It can be physical or in virtual or cyber form. The product concept falls under the category of marketing and orientation strategy that many businesses and companies follow.
In marketing a product is anything that can be offered to a market that might satisfy a want or need.
A quality product attracts a great market share and builds a strong brand image. The price that can be charged depends on the market the quality the marketing and the segment that is targeted. In marketing a product is anything that can be offered to a market that might satisfy a want or need. Historical Background of Product Concept.