Marketing Concept Three Basic Ideas. The societal marketing concept is based on three interlinked aspects. This product may be tangible or intangible.
This can be by market research and deciding which target market will give the best returns. Find out customer needs and wants by conducting research. To implement the marketing concept you need to ask 3 basic questions to yourself or your organisation.
17The three basic ideas in the marketing concept are.
Resource efficiency sales growth profit maximization. Customer satisfaction marketing manager as chief executive profit. Relate their needs and wants to the products and services your company offers or plans to offer. This can be by market research and deciding which target market will give the best returns.
