Marketing Concept Meaning In Management. It involves planning implementation and control of marketing programmes or campaigns. Customer and the company.

The process of Planning Executing the conception pricing promotion and distribution of ideas goods and services to create exchanges that satisfy individual and organizational objectives. Customer and the company. American Marketing Association The management process responsible for identifying anticipating and satisfying customer requirements profitably.
Marketing management is the process of decision making planning and controlling the marketing aspects of a company in terms of the marketing concept somewhere within the marketing system.
Marketing management is the process of decision making planning and controlling the marketing aspects of a company in terms of the marketing concept somewhere within the marketing system. In economics the term market is used to refer to the aggregate demand for commodity and the conditions and forces which determine prices. Programmes for accomplishing organisational goals and objectives. PRODUCTION CONCEPT OF MARKETING This is the oldest concept of marketing.