Marketing Concept Product Concept. The product concept is the opposite of the production concept in that it assumes that availability and price dont have a role in customer buying habits and that people generally prefer quality innovation and performance over low cost. Production concept Product concept Selling concept Marketing concept Societal marketing concept.
By that I mean businesses are customer-oriented but they satisfy their needs through their product development and provide flawless features. Since the beginning customers have always been the driving force behind every business and this clearly explains why the concept is an integral part of any marketing plan. Two companies which stand apart from the crowd when we talk about the product concept are Apple and google.
At the core of this concept is the principle of quality performance and innovation.
Conversely production concept can be practised by upgrading the production efficiency and distribution coverage. By that I mean businesses are customer-oriented but they satisfy their needs through their product development and provide flawless features. But marketing efforts of different firms may be guided by different philosophies or concepts. Marketing concept 3 4.
