Marketing Concept Difference. The main focus of marketing concept is on the customer needs but the selling concept puts greater thrust on the existing product. Marketing concept accepts the consumer as the king.
What is the marketing concept and relationship-building. The difference between selling concept and marketing concept has been detailed above. It is different from selling concept because it starts with the customer needs and wants integrates marketing functions and offers consumer satisfaction at a profit whereas selling concept is concerned only with the sales volume and the companys needs.
Modern marketing is customer oriented.
Conversely Marketing is a process which analyses creates informs and delivers value to the customers. The difference between selling concept and marketing concept has been detailed above. The role of a mutually satisfying exchange is central to the marketing concept. In this approach the marketer says that the customer is always right and his needs and wants should come first.
