Marketing Concept Orientation. Company Orientation and the Marketing Concept In every transaction between a buyer and seller there is an underlying dynamic that governs the parties perception of the exchange. Nowadays most businesses and companies follow this ideology but it hasnt been the same in the past.
The marketing concept is also known as the pull strategy meaning businesses are so powerful customers will always return and buy more. Sometimes the exchange is very one-sided with one party exercising most of the power and the other only in a position to react. A concept is an orientation or a philosophy.
The main points of the marketing concept are.
Thus marketing concept is the way of life in which all the resources of an organisation are mobilized to create stimulate and satisfy the consumer at a profit. Sales orientation market orientation production orientation and. Market orientation is a business philosophy where the focus is on identifying customer needs or wants and meeting them. This concept believes that the company is profiting because of society and hence it should also take measures to make sure the society also benefits from the company.
