Marketing Concept Journal. The marketing concept is restated in a way that more clearly shows what it is and what it is not. The International Journal of Research in Marketing is an international double-blind peer-reviewed journal for marketing academics and practitioners.
But more than this it will not simply call upon canonical sources in relation to debates surrounding the marketing concept. A market segment has arisen ie. The societal marketing concept holds that the company should generate customer.
22 The marketing concept The marketing concept is a philosophy which states that the key to achieving goals is to determine the needs of the target customers and to satisfy those needs more efficiently and effectively than competitors.
What It Is and What It Is Not The marketing concept has been misunderstood and misused over the years. Perspective of production and operations. The societal marketing concept holds that the company should generate customer satisfaction and long-run consumer and societal well-being as the key to achieving both its goals and responsibilities. The marketing concept holds that a company should research the needs and wants of a well - defined target market and deliver the desired satisfaction.
