Marketing Concept And Its Evolution. Marketing can be described as the quest for the best. The marketing concept deals with the idea of satisfying the customers needs through the product as a solution to the customers problem needs.
The flow of goods from producer to the consumer is sales-oriented aiming to maximize the profits through maximizing the sales. The marketing concept as a business philosophy is traced from its origins as a. Scope of marketing in digital era.
The digital era is characterized with increasing consumer awareness faster information flow through superior technology growth in both number and sizes of markets and economies.
While marketing is evolving at a pace faster than ever before the truth is that it has always been evolving. Evolution of Marketing Concept. The concept of marketing represents the major change in the current business direction that provides. From a societal perspective the evolution of marketing reveals 4 marketing quests.
