Marketing Concept Google Scholar. Google Scholar Gronroos Christian 1991 The Marketing Strategy Continuum. Google Scholar provides a simple way to broadly search for scholarly literature.
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Lawrence Erlbaum Associates Mahwah Google Scholar. 101016jsbspro201511398 20th International Scientific Conference Economics and Management - 2015 ICEM-2015 The concept of competition and the objectives of competitors Enn Listraa a Tallinn University of Technology Tallinn 19086 Estonia Abstract The aim of the conceptual paper is to deal with the different meanings of competition to systemize the versions of concepts. Duncan T Caywood C 1996 The concept process and evolution of integrated marketing communications. Advances in Consumer Research 25 311-317.
