Marketing Concept Examples. The societal marketing concept holds that a company should make good marketing decisions by considering consumers wants the companys requirements and societys long-term interests. The marketing concept proposes that the success of the firm depends on the marketing efforts of the company and in delivering a better value proposition as compared to its competitors in its own target market.
The production concept is one of the earliest marketing concepts where the company focuses on the efficiency of its production processes. Common examples of marketing at work include television commercials billboards on the side of the road and magazine advertisements. The marketing concept proposes that the success of the firm depends on the marketing efforts of the company and in delivering a better value proposition as compared to its competitors in its own target market.
The world we live in today is facing many challenges like global warming causing glaciers to melt and increase the sea level.
Samsung is also a great example of ways of applying the societal marketing concept. The societal marketing concept holds that a company should make good marketing decisions by considering consumers wants the companys requirements and societys long-term interests. However there are five core marketing concepts also known as marketing management philosophies. Samsung is also a great example of ways of applying the societal marketing concept.
