Marketing Concept Product. By that I mean businesses are customer-oriented but they satisfy their needs through their product development and provide flawless features. The purpose is to create a situation that benefits both parties.
Product concept is one of the orientation strategies marketing strategies towards market which a company can follow. But marketing efforts of different firms may be guided by different philosophies or concepts. Mastering Product Concept in Marketing Remember the main aim of marketing is always a transaction an exchange intended to satisfy human needs and wants.
Production concept Product concept Selling concept Marketing concept Societal marketing concept.
By that I mean businesses are customer-oriented but they satisfy their needs through their product development and provide flawless features. Mastering Product Concept in Marketing Remember the main aim of marketing is always a transaction an exchange intended to satisfy human needs and wants. Usually needs and wants go hand in hand with consumer purchase decision. Customer and the company.
