Marketing Concept Philosophy. The marketing management philosophies are actually a concept which is the central focus for the business to do their operations. Marketing definition - Marketing is the central function for a business organization on which other organizational functions also depend for achieving the success.
The marketing management philosophies are actually a concept which is the central focus for the business to do their operations. In this approach the marketer says that the customer is always right and his needs and wants should come first. That cover the interests of not only the organization itself.
The job is not to find the right customers for your product but to find your customers right products.
In carrying out marketing work an organization may use one or a combination of the following philosophies or concepts which Kotier 1994 described as. That cover the interests of not only the organization itself. In carrying out marketing work an organization may use one or a combination of the following philosophies or concepts which Kotier 1994 described as. The marketing management philosophies are actually a concept which is the central focus for the business to do their operations.
