Marketing Concept Focuses On These Strategies Except. The main focus of marketing concept is on the customer needs but the selling concept puts greater thrust on the existing product. According to this concept customer satisfaction is the key to organisational success.
The marketing concept is the use of marketing data to focus on the needs and wants of customers in order to develop marketing strategies that not only satisfy the needs of the customers but also the accomplish the goals of the organization. Firms produce what the market demands rather than expecting potential customers to purchase whatever they make. The marketing strategy statement in new product development consists of three parts.
Key Concepts 5 Product scope.
As against this the factory is the starting point of the selling concept. Focus of competition in LDC. _____ _____ and _____. Extends the marketing concept by calling for the firm to learn more about its customers so that it not only satisfies them but exceeds their expectations over time.
