Marketing Concept Disadvantages. General Disadvantages of Marketing. The production concept is used along with four other marketplace concepts to guide organizational activities.
Which concept do you believe is the most. For one it can be challenging to generate momentum. The biggest disadvantage of this concept of marketing is that it ignores the customer needs because the company following this concept sells whatever product company has produced rather than giving a customer that product which customer wants.
Hard to Generate Momentum While taking the time to develop a marketing strategy can be key to propel a companys growth over a period of time there are disadvantages of implementing a marketing strategy.
Marketing creates sales which creates profit so confident businesses can expect a return on this money. However even so the ones Kotler revealed still play a considerable role in our day to day work. The marketing concept is a consumers needs orientation backed by integrated marketing aimed at generating consumer satisfaction as the key to satisfying organisational goals The marketing concept holds that the key to achieving organisational goals consists in determining the needs and wants of target markets and delivering the desired satisfactions more effectively and efficiently than competitors. Societal marketing concept society first.
