Marketing Concept Life Cycle. PRODUCT LIFE CYCLE PARLE G. In its simplest form it serves as a descriptive model of the stages of market acceptance of a product.
A marketer should watch on its sales and market situations to identify the stage in which the product is passing through and accordingly he should design appropriate marketing strategies. Not all products reach this final stage. Not all products reach these defined stages.
It is an important tool for analysis and planning of the marketing mix activity.
Stages of Product Cycle. According to Wells et al199596 product life cycle is. PRODUCT LIFE CYCLE PARLE G. Product life cycle can be defined as the life cycle of the product.
