Marketing Concept Need Want Demand. Needs wants and demands are 3 important terms in marketing. Need is a necessity.

The concepts of need drive want and demands are important in marketing. Concept of Needs Wants and Demands in Marketing. People need food air water clothing and shelter to survive.
Wants backed by money and willingness to spend the money become demand.
However there are substantial differences among these terms. People need food air water clothing and shelter to survive. The demand for a given product is thus a function of need wants and the purchasing power. NEED - WANTS - DEMANDS Konsep yang sangat sederhana untuk memulai sebuah kegiatan usaha apa saja.