Marketing Concept Ladder. Ladder of abstraction describes how we human beings reason things in which actual words or patterns come at the base level while abstract words or patterns come at the top. The term was coined by Kevin Lane Keller Professor who wrote the book Strategic Brand Management.
Ladder of abstraction is a mode to understand how people think and communicate. Basically anyone who has seen an advertisement or has been in touch with the company. October 16 2020 By Hitesh Bhasin Tagged With.
Ladder of abstraction is a mode to understand how people think and communicate.
The brand ladder concept delivers a fantastic customer experience to all its customers. Customer Loyalty ladder specifies 5 steps through which business can build up a healthy relation with customer. The suspect The first customer loyalty ladder this segment includes anyone who reads or hears an ad takes a look into a brochure or encounters some other type of promotion. Far from being another bit of blue-sky jargon the benefit ladder concept can really bring your marketing strategy into focus.
