Marketing Concept Key Characteristics. It makes the customer and the satisfaction of his or her needs the focal point of all business activities. The first characteristic is to target a certain part of the market in order to satisfy the majority of customers by doing this Britvic had to figure out not only who had a need for their product but also who was most likely to buy it by finding out this type of information they would have to consider following factors such as age gender and other factors in order to determine how their products would fit into.
In this approach the marketer says that the customer is always right and his needs and wants should come first. Developing products to meet customer needs and want- In case study Ralph Chapman. The two fold goal of marketing is to attract new customers by promising superior value and to keep and grow current customers by delivering satisfaction.
The marketing concept is a philosophy.
It puts customers in the middle of the marketing process finding out customers needs and wants then satisfying those needs better than the competitors. Marketing concept states that success is achieved by identifying needs and wants of the target market satisfying them better than competitors. Discussing the Concepts 1. What are the two key characteristics of the marketing concept.
