Marketing Concept Importance. The dominant business logic according to marketing concept is that an organization depends upon customers for its survival. Some of the major importance of marketing concept are as follows.
Marketing concept is consumer oriented and look forward to achieve long term profits by making a network of satisfied consumers. Marketing is the process of getting the right goods or services or ideas to the right people at the right place time and price using the right promotion techniques and utilizing the appropriate people to provide the customer service associated with those goods services or ideas. Customer and the company.
The marketing concept is a consumers needs orientation backed by integrated marketing aimed at generating consumer satisfaction as the key to satisfying organisational goals The marketing concept holds that the key to achieving organisational goals consists in determining the needs and wants of target markets and delivering the desired satisfactions more effectively and efficiently than competitors.
However even so the ones Kotler revealed still play a considerable role in our day to day work. Some of the major importance of marketing concept are as follows. Customer and the company. When an organization practice the marketing concept all their activities such as research and development distribution quality control finance manufacturing selling etc are focused to satisfy the consumer needs and wants.
