Marketing Concept Definition In Short. The Marketing Concepts. Some of the main characteristics of the marketing concept are as follows.

The philosophy of an organisation in the dynamic realm of marketing is referred to as a marketing concept A concept is an orientation or a philosophy. They are short term oriented. Some of the main characteristics of the marketing concept are as follows.
Analyzing their needs and making such decisions that satisfy those needs in a better way than competitors.
Some of the main characteristics of the marketing concept are as follows. The focus is on the needs and wants of customers. The purpose is to create a situation that benefits both parties. The Marketing Concepts.