Marketing Concept Testing. Concept testing is defined as a research method that involves asking customers questions about your concepts and ideas for a product or service before actually launching it. For example a product development team might ask for customer feedback on an idea or prototype using interviews focus groups or field studies.
Concept testing involves both quantitative and qualitative methods to determine how their intended target market will react to an idea when presented in the form of a product. The first type is about identifying which of several concepts are worth pursuing and the second is about taking a concept youve already chosen to develop and determining how to optimize its features for maximum market penetration. Concept testing is the process of using qualitative and quantitative methods to measure the acceptance and willingness to buy before launching a new product or service.
A well-designed new product concept testing system overseen by experienced and knowledgeable researchers can vastly improve a companys ability to develop successful new products or services.
Concept testing is used to understand if ideas have enough potential for further investment and growth. Concept testing is defined as a research method that involves asking customers questions about your concepts and ideas for a product or service before actually launching it. But there are also indirect costs. What is Concept Testing.
