Marketing Concept Plan Definition. O Used to identify the customer to keep the customer and to satisfy the customero The adoption of marketing strategies requires businesses to shift their focus from production to the perceived needs and wants of their customers as the means of staying profitableo The term marketing concept holds that achieving organizational goals depends on knowing the needs and wants of target markets. The purpose is to create a situation that benefits both parties.
The process taken into account the current position of the company helps in identifying the promotional opportunities. A marketing plan is a roadmap for introducing and delivering your product or service to potential customers. More Understanding Product Differentiation.
The marketing concept is a process when a company plans and implements to maximize profit by increasing sales satisfying customers needs and beating competitors.
A marketing plan is an operational document that demonstrates how an organization is planning to use advertising and outreach to target a specific market. Studying the behavior of ones target market including demographics market sales and competition will help a company plan determine factors that need to be given attention. This would be the target audience that you aim to serve. A marketing plan is a roadmap for introducing and delivering your product or service to potential customers.
