Marketing Concept Of Marketing. The marketing concept arrived after a series of other orientations that marketing companies underwent during the 20th Century. The purpose is to create a situation that benefits both parties.
Given the centrality of customer needs and wants in marketing a rich understanding of these concepts is essential. Kotler and Armstrong 2010. When needs remain unfulfilled there is a clear adverse outcome.
But it was only a thing after marketers managed to identify some of the most important modern marketing concepts.
But it was only a thing after marketers managed to identify some of the most important modern marketing concepts. What are the Marketing Concepts. To summarise The concept of marketing relies on market research and determining needs of the customer such that a better marketing strategy can be devised which satisfies the needs of the customer. Kotler and Armstrong 2010.
