Marketing Concept The Product Concept And The Selling Concept. The focus of the management in this approach is to complete the transaction of sale. The Marketing Concept is suitable for almost any type of product and market.
They think that their job is done once they sell their product. As the name implies the idea of selling concept is to sell the companys product through large scale marketing and promotional activities it doesnt whether they fulfill customers needs or not. Product concept customers want features The product concept focuses more on the customers rather than society.
The focus of the marketing concept is on the customers or buyers and finding out ways to produce such a product that would satisfy the needs and wants of customers.
The consumers typically are inert and they need to be goaded for. The focus of the management in this approach is to complete the transaction of sale. The marketing concept has an outside-in perspective while selling concept has an inside-out perspective. Companies that are following the marketing concept requires to bare less risk and uncertaintyInstead of making an assumption The marketing concept finds out what really the consumer requires and acts accordingly to them.
