Marketing Concept Features. The marketing concept is characterised by the following features. The marketing concept is customer-oriented.
It puts customers in the middle of the marketing process finding out customers needs and wants then satisfying those needs better than the competitors. The marketing process begins with knowing the customers desires until a business can create a product or offer a service that can meet and satisfy them. It emphasizes the necessity of consumer- orientation of the entire business.
Features of Marketing Concept.
Distinguishing Features of the Marketing Concept are. As the word Marketing has been formed from the word market It is the mechanism by which buyers and sellers meet directly or indirectly for the exchange of goods and services in terms of monitory value. It emphasizes the necessity of consumer- orientation of the entire business. Features of Integrated Marketing Concept.
