Define What Marketing Concept Is. Ad In business you want to be the first to know about innovations. The marketing concept is a process when a company plans and implements to maximize profit by increasing sales satisfying customers needs and beating competitors.

The marketing concept is a process when a company plans and implements to maximize profit by increasing sales satisfying customers needs and beating competitors. Marketing concept is a set of strategies that the firms adopt where they analyse the needs of their customers and implement strategies to fulfil those needs which will result in an increase in sales profit maximisation and also beat the existing competition. The idea that a company should supply a product or service based on what customers want and need.
Customer and the company.
If youre looking for a definition marketing concept is a system where businesses start from their customers needs to build and promote the product to satisfy these needs. Ad In business you want to be the first to know about innovations. These approaches are called marketing concepts or a philosophy that determines what type of marketing tools are used by a company. The purpose is to create a situation that benefits both parties.