Marketing Concept Elements. Your goals help give your business direction and focus. Commodity - Replaces Products Cost - Replaces Price involves manufacturing cost buying cost and selling cost.
It helps to make sure that you are able to offer your customers the right product at the right time and at the right place for the right price. Make a plan for what youd like to achieve for the year whether its to increase sales introduce a new product to the market explore new media for advertising open an online store or retain customers. The marketing concept is.
It helps to make sure that you are able to offer your customers the right product at the right time and at the right place for the right price.
Marketing is the activity set of institutions and processes for creating communicating delivering and exchanging offerings that have value for customers clients partners and society at large American Marketing Association 2010 Customers Needs Wants and Demands A successful business starts with knowing the customers. The various concepts of market are as follows. An organization to implement a customer orientation. These are popularly known as Four Ps These four elements or sub-mixes should be taken as instruments by the management when formulating marketing plans.
