4 P Marketing Dienstleistung. These are the four Ps. But theoretically the marketing mix is a much broader term.
Dalam melaksanakan kegiatan pemasaran perusahaan mengkombinasikan empat variabel yang sangat mendukung didalam menetukan strategi pemasaran kombinasi keempat variabel itu dikenal dengan istilah bauran pemasaran marketing mix yang terdiri dari produk product harga price distribusi place dan promosi promotion. But theoretically the marketing mix is a much broader term. In the business sector the marketing managers plan a marketing strategy taking into consideration all the 4Ps.
Price Preispolitik also Kontrahierungs- und Konditionenpolitik 3.
Four more Ps are now added to enlarge the horizon of marketing. The components of the marketing mix consist of 4Ps Product Price Place and Promotion. It also consists of Service Mix Process People Physical Evidence. Salah satu stratefi pemasaran 4P ini bertujuan untuk melayani dua tujuan.
